I'm Ljubomir Bardžić

I'm a freelance Product Designer, Adobe Certified Expert, and Webflow Expert who partners with startups to create exceptional digital experiences. For the past decade, I've helped companies deliver intuitive solutions across Android, iOS, and web applications. My dual expertise in both product design and Webflow development enables me to not only craft engaging user experiences but also bring them to life through high-performance marketing websites and landing pages.

Experience

Employment History

Freelancer

Self-employed
Remote
Product Designer
Apr 2014 - Present

As a Product Designer with over a decade of experience, I specialize in crafting intuitive digital experiences for innovative startups. My expertise spans both web and native mobile apps (iOS and Android), where I transform complex business requirements into elegant, user-centric solutions.

Through my collaborative approach, I combine strategic thinking with hands-on design execution, helping early-stage companies build products that resonate with their target users and scale effectively.

Full description
Webflow Developer
May 2019 - Present

With a foundation in web design since 2014 and website development since 2016, I found my perfect tool match in Webflow in 2019. I leverage Webflow's powerful capabilities to create sophisticated digital experiences, from conversion-focused landing pages to complex CMS-driven websites.

My decade of design experience allows me to combine aesthetic excellence with technical proficiency, ensuring my clients receive pixel-perfect websites that not only look stunning but also drive business results.

Full description

Notable Projects & Platforms

List below includes some notable freelance positions and platform memberships, for additional details you can download my full resume.

Provenance

Los Angeles, California, United States
Principal Product Designer, AI
Freelance
2022 - Present
  • Designed five generative AI tools from the ground up, leading product UX from concept to delivery
  • Contributed to company growth from 0 to 100,000+ users through user-centered design and iterative refinement
  • Led core tools through extensive design iterations over two years, maintaining a Net Promoter Score of 70+Conducted multi-method UX research (interviews, testing, surveys) to uncover user needs and pain points
  • Redesigned a core tool based on research insights, increasing user adoption 10× in just one month
  • Designed a cross-application navigation framework to unify the growing ecosystem of AI tools
  • Collaborated cross-functionally with PMs, designers, and developers to define and implement a scalable design system maintained in Figma and Storybook
Full description
Web Designer & Webflow Developer
2022 - Present
  • Designed and built a conversion-focused Webflow website, aligning with marketing strategy
  • Expanded the site as the product offering grew from a single AI tool to 7+ tools across multiple categories
  • Partnered with marketing team on iterative improvements, including A/B testing to optimize performance
  • Developed a CMS-powered blog, evolving content structure and increasing traffic through SEO
  • Co-led SEO strategy with Head of Marketing, increasing organic traffic by 1,554% in just 8 months
  • Maintained design consistency and performance as the site evolved, ensuring clarity and usability at scale
Full description

A.Team

New York City, New York, United States
Senior Product Designer
2022 - Present
  • Invited as part of the founding group of elite designers on this invite-only platform
  • Recognized as an A.Teamer in Residence, a distinction awarded to top-performing freelancers on the platform
  • Collaborated on product design for global clients, contributing to highly vetted remote product teams
Full description

TopTal

Remote
Senior UI/UX Designer
2020 - Present
  • Selected into the top 3% of global freelance talent, based on rigorous multi-phase vetting process
  • Worked with a range of startups from pre-seed to Series B, designing conversion-oriented websites and intuitive product experiences across mobile and web
  • Trusted long-term contributor to one of the world’s most selective remote freelancing platforms
Full description

Skillshare

New York City, New York, United States
Course Author
2018 - 2024
  • Invited by Skillshare to join as a teacher and publish original video courses on their platform
  • Created and taught 5 courses, reaching over 6,000 students across topics in digital product design
  • Awarded Skillshare’s “Teacher to Watch” distinction, given to the top 10% of instructors
  • Authored a course on ProtoPie, featured on ProtoPie’s official website for its quality and depth
  • Managed end-to-end production: curriculum development, scripting, recording, editing, and promotion
Full description

Cambly Inc.

San Francisco, California, United States
Web Designer & Webflow Developer
2021 - 2021
  • Redesigned a high-visibility landing page aimed at tutors for Cambly, a fast-growing Series B edtech startup, focusing on visual clarity and user engagement
  • Designed and implemented the new layout in Webflow, integrating brand-aligned micro-animations, custom icons, and illustrations to create a more dynamic user experience
  • Improved content structure and visual hierarchy to better support marketing objectives and conversion goals
  • Delivered a fully responsive page optimized for performance and accessibility
Full description

Candidate Labs

San Francisco, California, United States
Web Designer & Webflow Developer
2020 - 2021
  • Collaborated with all three founders to define brand identity and website vision ahead of public launch
  • Designed a clean, responsive Webflow site that became the company’s public face
  • Developed a CMS-driven team section, enabling easy in‑house updates as the company scaled (50+ employees)Created a custom TechCrunch cover illustration to support PR efforts and reinforce brand visibility
  • Supported the company’s rapid growth ($5 M+ funding, 30% MoM revenue growth, #1 G2 ranking, and 50+ staff) by evolving the website architecture and content as needs changed
Full description

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